01
Pipeline
Built, not bought.
Accounts screened2,400
Profile match880
Carried forward37%
- Ideal account definition
- Decision-maker mapping
- Trigger research
- List construction
Output
A qualified market, not a generic list.
The outbound system behind
every booked conversation.
Pipeline, conviction, closed. Three phases, one pod, and a weekly report on the numbers that matter — the complete outbound lead generation function for teams selling high-ticket engagements.
02 — The system
Three phases.
No improvisation.
Every engagement runs the same order, and every phase reports the same thing: what it was handed, and what it passed on.
02
Conviction
Relevance earns the reply.
Profile match880
Replied214
Carried forward24%
- Positioning
- Message architecture
- Objection preparation
- Follow-up logic
Output
A reason worth responding to.
03
Closed
Their pipeline is our scoreboard.
Replied214
Held68
Carried forward32%
- Qualification
- Appointment setting
- Show-rate protection
- Weekly reporting
Output
Conversations that can become revenue.
One engagement, one quarter, anonymized. The three phases are consecutive stages of the same funnel the page opens with.
Services
Everything between a market
and a meeting.
Each of these is a service other firms sell on its own. We run them as one system, because a list built without the messaging in mind, or a sequence sent without anyone owning the replies, is how outbound stops working in month two.
01
B2B appointment setting
Qualified conversations with decision-makers, booked into your calendar, confirmed, and briefed before the call.
02
Outsourced SDR team
A dedicated pod — principal, research, copy and two SDRs — working your account as one unit. No contractors.
03
Ideal account & list building
A written profile spec, decision-maker mapping and trigger research, turned into a hand-built, verified list.
04
Cold email outreach
Plain-text sequences written for the buyer’s altitude. No images, no tracking pixels, no hype.
05
Cold calling
Calls to business numbers in a business context, sequenced with email and LinkedIn rather than instead of them.
06
LinkedIn outreach
Context and light nudges on the channel senior buyers actually read, as part of one narrative.
07
Qualification & show-rate protection
Replies handled, fit checked against your criteria, and meetings confirmed so the ones on the calendar happen.
08
Closing support
If you are still building a closing team, we can carry the close until you have one.
09
Weekly pipeline reporting
Touches, replies, booked, held, and what happened after — the same numbers we use internally.
How it runs
From first call
to first meeting.
An engagement follows the same five steps every time. Nothing is sent until the positioning and the list are right.
01Day 1
Fit call
Fifteen minutes on your offer, buyer and capacity. You leave with a view on your targeting either way.
02Week 1
Positioning & profile
Offer clarity, the written ideal account spec, decision-maker mapping and trigger research.
03Week 2
List & messaging
The list is built by hand and verified; every sequence is written for the buyer’s altitude.
04Week 3
Live sending
Email, phone and LinkedIn go live as one narrative. Replies are handled, qualified and booked.
05Weekly
Report & refine
Touches, replies, booked, held and what happened after — and what we are changing because of them.
03 — Timing
The first
ninety days.
Nothing is sent for two weeks. Sending early is the most expensive way to save time.
- Positioning & offer clarity
- List construction
- Message architecture
- Live sending
- Conversations booked
- Weekly reporting
W1W3W5W7W9W11
The pod
Five people on your account.
None a contractor.
A principal owns positioning, closing support and the weekly report. A researcher builds the profile spec and the list. A copywriter writes every sequence. Two SDRs send, handle replies, qualify and book.
The same people stay on the account for the length of the engagement, so what they learn about your market in month one is still working for you in month six.
At a glance
- Engagement size we are built for
- $25k+
- People on your account — a dedicated pod
- 5
- When sending starts, after positioning and list
- Wk 3
- Reporting on the numbers we use internally
- Weekly
Still deciding